The Muslim Lifestyle Expo (MLE)
The Muslim Lifestyle Expo (MLE) is the first Lifestyle event of its kind in the UK. The sectors represented range from Lifestyle, Travel, Food & Drink, Fashion, Islamic Finance, Creative Arts, Health & Beauty, and so much more.
On the 1st and 2nd of August in Coventry, United Kingdom was the first of it’s kind Muslim Lifestyle Expo. It was a two day event and there was actually presented the travel segment. The event has showcased over 70 exhibitors from sectors such as fashion, food and drink, travel, finance, creative arts, health and beauty from across the world.
The Muslim Lifestyle Expo (MLE) is the first Lifestyle event of its kind in the UK that brought together the best of the thriving global Halal economies in one central location. They’ve created an exciting platform for global business to showcase their products and services to Muslim and non-Muslim consumers in an all inclusive dynamic, fun and inspiring family friendly environment. An event where consumers has seen and purchased according to their ethical beliefs and faith. From finance seminars to finger licking halal food.
The sectors represented range from Lifestyle, Travel, Food & Drink, Fashion, Islamic Finance, Creative Arts, Health & Beauty, and so much more. The concept of Halal applies not just to food, but also drink, clothing, medicine, cosmetics, finance, business ethics, human relations, manufacturing and production methods.
For Muslims across the world, the preference to buy in accordance to their faith and Islamic values has grown considerably in the last 10 years. With Halal food and Islamic Finance leading the way, the modern discerning Muslim consumer seeks select products and services that are socially conscious, ethically fair and fit their way of life.
According to State of the Global Islamic Economy 2013 Report, the global Halal food and lifestyle sectors are thriving, providing tremendous opportunities in synergistic growth and investments. Global expenditure of Muslim consumers on food and lifestyle sectors are reported to grow from $1.62 trillion in 2012 to $2.47 trillion by 2018. This means a very significant consumer group is emerging which offers great opportunities for private and public sector businesses and organisations to diversify their customer base and increase revenues.
The target audience were the Muslim, Asian and ethnic consumer of all ages in the UK, as well as the wider non-ethnic population who share similar values. The Expo focused on Muslim consumerism and linked consumers to producers or businesses, in an all-inclusive and family friendly atmosphere.
Their runway hosted renowned Islamic fashion designers who took the audience on a themed journey into the world of Muslim Fashion, from Morocco to Malaysia to the beauty behind modesty. The audience have witnessed a stylish and seamless catwalk full of colour, opulence, dignity and luxury fabrics.
MLE 2015 also hosted seminars for visitors and exhibitors over the two days. Their seminar lined up features business experts and speakers who have shared relevant, valuable knowledge from various topics like Marketing, Social media best practice, Leadership and Islamic finance.
This was the perfect event for the whole family.